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Philips Hue
Naming & Identity Design

Whilst freelancing at Iris Nation, Amsterdam, I was given a brief to name and brand a new Lighting System created by Philips, exclusively for sale in the Apple Store. Working closely with the Creative Director, we came up with three entirely different routes. I am very proud to see one of our unaltered designs sitting snug on the shelves of the Apple Store.

meethue.com