Theodore Herald is a slow fashion Peruvian made and manufactured menswear brand, based in Geneva, Switzerland. I teamed up with a Brand Strategist and Writer to create a luxury, conscious and responsible brand identity that draws heavily on its heritage. I incorporated the traditional Peruvian craftwork, Quipu, the famous Peruvian Nazca lines, and unique tribal like patterns of Peruvian fabric throughout the brand. The mark can be used as a standalone animation or identifying element independent of the wordmark. It is adaptable and fluid, representing the progressive nature of the gentle man persona and audience of the brand. I then rolled it out with packaging design, stationery, flyers, digital lookbook, social media launch and Art Direction and Design of the website directly with the Developer.