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Dentsu Achtung approached me to help them roll out the creative concept for a new brand identity for GLS. I liaised between Dentsu and GLS as a Brand Consultant, provided Art Direction to a team of Designers to ensure all touchpoints created were on brand, at the same time as establishing and writing the rules that resulted in the content for the Brand Book. I designed and developed the Brand Book and Fleet Guidelines, proofed and signed off all touchpoint files for upload to the GLS Brand Portal, and conducted a training session for all GLS European Market Leads who were to implement the brand guidance locally. I now continue to work with GLS directly for Brand related tasks, whilst Dentsu continue to work on GLS Campaign material.