My brief was to design a brand identity for Designing for Autism, an initiative who’s aim is to bring about a sharing of knowledge, expertise and support, in the field of autism freindly design. I learnt quickly, "if you've met one person with autism, you've met one person with autism" - in that each and every case is unique. With the aim of being inclusive, designing an identity catered to the specific needs of such a vast audience was a great challenge, in particular with sensory needs, and the tonality debate that unfortunately surrounds autism. The initiative has been of great success so far, with two more meetups planned between now and early 2017. I also gave a talk on the project in Amsterdam in October, which is shared below for anyone wishing to find out more on the sensory needs to be mindful of when designing for individuals with autism.